If you’re familiar with our story, then you know that the mission of Bevel has always been to break the barrier of ‘ethnic aisles’—as told by Bevel Founder/CEO Tristan Walker. Thanks to our #BevelFam and partners like Target and Amazon, we’ve been able to keep that vision alive and well going into the future. And to this, the future is looking absolutely fresh.
As of today, we’re adding even more products to the BEVEL Hair and BEVEL Skin line-ups that you’ve come to know and love. We’re also proud to introduce to the world, BEVEL Body, which welcomes a total of 9 new everyday products into the BEVEL family, the most number of new products we’ve ever launched at one time.
It’s a lot to take in, so here’s the broad stroke of how we’re expanding on our previous collections, plus everything completely new and exciting…
INTRODUCING… BEVEL BODY
You asked and we listened. The brand-new Bevel Body line-up takes our dermatologist-tested approach to solving grooming-related problems and brings it full circle with a new selection of body-focused favorites. This finally brings the opportunity to use Bevel from head-to-toe while maintaining our promise of providing products specifically designed for sensitive skin. That means correcting common body and skincare problems typically encountered with black skin like lack of moisturization (especially during the dry winter seasons), greasiness and clogged pores from overly oily products, exfoliation that is too abrasive, and being stuck with using products that contain harsh chemicals, which are definitely not the wave for sensitive skin-types.
We dug deep and developed clinically-proven solutions for all these common problems, across the entire spectrum, and then some.
Deodorant – No lines, streaks, or clumps. Aluminium-free formula proven to penetrate coarse hair and provides 48+ hour protection against malodor.
Body Lotion – All-day moisture, after only one use. No need to reapply between showers. Continued, consistent use helps to provide skin with improved natural moisture barriers.
Body Wash – Formulated with Charcoal, Shea Butter, and Argan Oil to deep cleanse and exfoliate, helping to reveal naturally hydrated skin. Available in 3 signature scents, including Black Bergamot, Supreme Oak and Dark Cassis.
Exfoliating Bar Soap – Infused with Shea and Cocoa Butter. Deeply cleanses, exfoliates, and leaves skin feeling moisturized after showering. No artificial fragrances or dyes.
The Bevel Trimmer helped transcend us to new heights. Bevel Beard Balm brought some love to the #beardgang. And now, we’re finally rounding out the Bevel Hair collection with a full range of hair care and beard products, formulated free of harsh chemicals like sulfates and silicones.
Shampoo – Hydrates and cleanses textured hair.
Conditioner – Conditions and detangles textured hair. Deep moisturizing to facilitate detangling.
Beard Softener – Softens and nourishes normal-to-rough beard hair, reduces breakage, and gently detangles.
Beard Oil – Smooths beard hair with a premium blend of oils to seal/lock-in moisture. Helps maintain softness, adds shine and prevents dryness, frizz and breakage.
With Bevel Skin, we wanted to deliver skincare that was specifically designed for black skin, by creating balance for oily/dry skin-types and by giving it the necessary nutrients to even-out skin tone and help eliminate blemishes. Along with an upcoming refreshed, new look for our existing line of Bevel Face Wash, Exfoliating Toner, Moisturizing Face Gel, and Spot Corrector, our newest addition to the Bevel Skin collection is one that adds yet another element of smooth.
Face Serum – Oil-free hydrating serum that helps reduce the appearance of dark spots and hyperpigmentation. Use twice daily, after face wash/toner and before any oils, gels, or creams.
Same same, but slightly different. The Bevel Shave Kit is what put us on the map, so it’s only right that we gave it a fresh look for the new era. Over the course of this year, we’ll start rolling out the new-look Bevel Razor, Brush, Priming Oil, Shave Cream, and Restoring Balm. Nothing dramatic here, just some fresh optics for the same classic shave that’ll never go out of style.
Stay tuned over the next few weeks as we continue to deep dive and explore all the new products in more detail and how they can all work together with each other + with the current suite of Bevel products.
Experience the Bevel difference. Let’s get it. #BevelUp
Bevel Shave, Hair, Skin, and Body, available now.