Words by Tyrus Townsend

The one fact that’s a non-negotiable when it comes to your face, is that it’s your primary calling card. Whether you’re clean shaven on the regular, or beard heavy during the winter months, the new key is to remember to slather a hydrating gel or cream onto your face.

Need convincing? Being the largest organ [that’s our skin, guys!], the top requirement is that we add an extra bit of daily maintenance to ensure skin stays beaming from head to toe. But in a market saturated with poor performing or overpriced bottles of creams and goops disguised as super enhancers, making the right product pick for your face has become a tedious chore.

Here’s the thing, you have to! And forget skipping steps to protect skin against all elements. But once you do find the right product for your skin type, remember to apply twice daily, after the face wash, and your road to skin recovery will become a journey you look forward to day and night. Results don’t lie.

And it’s a known fact, men’s skin is vastly different from women: we deal with a thick layer of epidermis, facial hair, enlarged pores and sometimes pesky ingrown hairs. So it’s imperative to add a hydrator into your daily head-to-toe grooming regime if face goals are to have a soft and healthy core.

Let’s examine the art of moisturizing for our skin type. This is your chance to step outside the grooming box and consider incorporating a serum into your regime as well. Some guys tend to be a bit put off when it comes to piling another product onto the face, but trust us, the benefits are priceless.

Besides being lightweight to wear during the day, the liquid facial gold penetrates deep into the skin; most contain ingredients like antioxidants (Vitamin C, grape seed extract), anti-inflammatories (Zinc, Aloe Vera) and hydrators (amino acids, ceramides); and, a little drop a day will have you looking like a teenager.

The golden tip: never use the same moisturizer for both your face and body. Why? Well the main difference is, the skin on our face is thinner and dare we say, more delicate and thicker as compared to other parts of our body, especially the hands and feet. Heavier ingredients like mineral oil and petroleum jelly tend to clog pores and cause breakouts, while facial moisturizers work by offering sun protection, fight aging and diminish shine, all benefits for a healthy and clear mug.

Here are seven skin savers geared just for you that aid with hydration, and all your SPF needs:

If your skin is oily try CLINIQUE Anti-Age Moisturizer ($37). This stuff strengthens skin to fight wrinkles and lines for a younger complexion. Use twice a day for maximum results.

If your skin is normal try ANTHONY All Purpose Facial Moisturizer ($30). This lightweight formula is packed full of antioxidants like Vitamins A and C, wheat proteins to tighten, panthenol to retain moisture and Sugarcane (AHA) to erase wrinkles.

If your skin is dry try SCOTCH PORTER Charcoal & Licorice Face Lotion ($15).
Formulated to smooth skin with activated charcoal and SP’s Skin Repair Complex, this lightweight hydrator controls shine and fades dark marks to help improve skin texture.

If your skin is sensitive try DTRT Better Tomorrow Cream ($39). With antioxidants like black bean and blackberry, the skin’s pH is balanced and tighten when used twice a day.

If your skin is combination try BOSCIA Revitalizing Black Hydration Gel ($30). This cooling hydrator, fueled by licorice root, activated charcoal and artichoke leaf extract, is key for a bright, refreshed look.

If you’re ready to try a serum, invest in this high performance duo from ANTHONY: High Performance Anti-Wrinkle Glycolic Peptide Serum ($55) + High Performance Vitamin C Facial Serum ($46)